Turning Complex Tech into Clear, Trusted Stories that Generate Measurable Growth and Revenue.
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1.1B Earned Media Reach Globally
Across APAC, Americas, EMEA, ANZ and MENA
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$750K Influenced Pipeline
Generated through email marketing, strategic event communications
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45% MQL to SQL Conversion
Through targeted email marketing & ABM campaigns
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35% YoY Engagement Growth
Across website & social media channels
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Problems I Solved (CaseStudy Style Career Wins)
Building a Multi-Market GTM Communication System for an AI Sports-Tech Platform
Rebuilding Event Communication Strategy for a Global AI Sports-Tech Platform
Multi-Market Communication Strategy with Lean Team
Establishing Global Trust with Strategic PR, Thought Leadership and Executive Communications
Work Samples and Links
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Arpita Pandey is a Product Marketing and Global Communications leader specializing in product positioning, messaging strategy, executive communications, and multi-market marketing for AI and B2B SaaS companies.
Currently, she leads global communications and product marketing for Magnifi, a globally renowned sports tech platform, across six markets, including the US, EMEA, APAC, and DACH, managing everything from GTM messaging and executive positioning to PR, thought leadership, and event communications. She single-handedly built the communications and product marketing functions at Magnifi from the ground up, placed bylines in Forbes, SportsPro, and TVB Europe, generated a $750K demand generation pipeline, and drove 1.1 billion earned media reach globally from just 18 press releases in 1 year. She has also done similar work for many other startups in a consultative role.
Her expertise lies in translating complex technology into resonant and trustworthy narratives that can be shared at scale. She works best with B2B firms who are looking for someone to create dependable communications processes, streamline product marketing, and establish strong GTM narratives and executive messaging.
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💹 Multi-marketing, Multi-channel Communications Strategy
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🔍 GTM Messaging and Product Launch
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✍️ Localised Narrative Development
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📑 Buyer Personas & Messaging Frameworks
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📅 Product Marketing
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🗞️Executive Communications & Thought Leadership
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👥 Cross-Functional Collaboration
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📩 Sales Enablement and ABM support
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"Arpita takes a strong 360-degree strategic approach to content planning and workflow, considering nuances such as regional cultural sensibilities, tonality, historical references, and identifying market-relevant use cases." — Geetanjali Dogra, Head of Customer Success and Communications
"She built and streamlined our communications workflows from the ground up, created documentation systems for the team, and quickly became a key voice in shaping how we communicate across markets. Her efforts generated our first ever 6-figure demand gen pipeline." — Kapil Gadhire, Head of Marketing
"Arpita is one of the most dependable professionals I have worked with. Her ownership, adaptability, and communication skills make her a strong asset to any fast-moving team." — Ayushi Sharma, Asst. Manager Content
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Ready to work together? Let's chat!