Turning Complex Tech into Clear, Trusted Stories that Generate Measurable Growth and Revenue.
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1.1B PR Views Globally
From 18 press release that were picked up 102 times
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$750K Lead Gen Pipeline
Generated through email demand generation in 2025
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45% MQL to SQL Conversion
Only from email demand generation initiatives
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35% YoY
Growth in website readers and social media engagement
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Problems I Solved (CaseStudy Style Career Wins)
Building a Multi-Market GTM Communication System for an AI Sports-Tech Platform
Rebuilding Event Communication Strategy for a Global AI Sports-Tech Platform
Multi-Market Communication Strategy with Lean Team
Establishing Global Trust with Strategic PR, Thought Leadership and Executive Communications
Work Samples and Links
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Arpita Pandey is a strategic communications and brand storytelling professional specializing in GTM messaging, executive communication, thought leadership, and multi-market narrative strategy for AI-powered and technology-led brands.
Currently, she is leading global communications for Magnifi, a globally renowned sports tech platform, across six markets, including the US, EMEA, APAC, and DACH, managing everything from GTM messaging and executive positioning to PR, thought leadership, and event communications. She established the communications function at Magnifi from the ground up, placed bylines in Forbes, SportsPro, and TVB Europe, generated a $500K demand generation pipeline, and drove 1.1 billion PR views from just 18 press releases in 1 year. She has also done similar work for many other startups in a consultative role.
Her expertise lies in translating complex technology into resonant and trustworthy narratives that can be shared at scale. She works best with B2B firms who are looking for someone to create dependable communications processes, streamline product marketing, and establish strong GTM narratives and executive messaging.
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💹 Multi-marketing, Multi-channel Communications Strategy
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🔍 GTM Planning and Messaging
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✍️ Narrative Development
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📑 Region-Wise Buyer Personas and Communications Playbook
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📅 Product Marketing and Placement
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🗞️Thought Leadership & Executive Messaging
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👥 Cross-Functional Collaboration
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📩 Lead Gen Assets (Case Studies, Ebooks, etc.)
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"Arpita takes a strong 360-degree strategic approach to content planning and workflow, considering nuances such as regional cultural sensibilities, tonality, historical references, and identifying market-relevant use cases." — Geetanjali Dogra, Head of Customer Success and Communications
"She built and streamlined our communications workflows from the ground up, created documentation systems for the team, and quickly became a key voice in shaping how we communicate across markets. Her efforts generated our first ever 6-figure demand gen pipeline." — Kapil Gadhire, Head of Marketing
"Arpita is one of the most dependable professionals I have worked with. Her ownership, adaptability, and communication skills make her a strong asset to any fast-moving team." — Ayushi Sharma, Asst. Manager Content
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Ready to work together? Let's chat!